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© 2018 UCIMU, AFOL, Milano, Italy | Nachwuchsstiftung Maschinenbau gGmbH, Bielefeld, Germany
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 | How to use this learning unit |
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Marketing as professional communication |
 | Effective communication skills |
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The definition of the client target groups |
Customer relationship management |
 | Customer relationship management |
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Differences of classic marketing vs social media strategy |
 | Differences of classic marketing vs social media strategy |
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There’s a huge spectrum of tactics and assets that fall under the umbrella of digital marketing. And the best digital marketers have a clear picture of how each asset or tactic supports their overarching goals.
Digital marketing is an umbrella term for all online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers. Marketing has always been about connecting with audience in the right place and at the right time. Today, that means that you need to meet them where they are already spending time: on the internet.
So what exactly is digital marketing?
Verbal Communication has different applications due to the contest. In workplace we can consider some main guidelines about the use of the voice and the collection of feedback.
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