This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
© 2018 UCIMU, AFOL, Milano, Italy | Nachwuchsstiftung Maschinenbau gGmbH, Bielefeld, Germany
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 | How to use this learning unit |
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Marketing as professional communication |
 | Effective communication skills |
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The definition of the client target groups |
Customer relationship management |
 | Customer relationship management |
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Differences of classic marketing vs social media strategy |
 | Differences of classic marketing vs social media strategy |
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Implementing applications to effectively deal with the data and respond to the information it provides
Establishing effective communication among relevant business units (such as marketing and customer service) about the segmentation
Developing methods of data analysis for segmentation
Collecting data and integrating data from various sources
Deciding what data will be collected and how it will be gathered
Customer segmentation is the practice of dividing a customer base into groups of individuals that are similar in specific ways relevant to marketing, such as age, gender, interests and spending habits. Customer segmentation, also called consumer segmentation or client segmentation, procedures include:
With a clearly defined target audience, it is much easier to determine where and how to market your company. Targeting a specific market does not mean that you are excluding people who do not fit your criteria.
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