This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
© 2018 UCIMU, AFOL, Milano, Italy | Nachwuchsstiftung Maschinenbau gGmbH, Bielefeld, Germany
 | |
 | How to use this learning unit |
|
 | |
 | |
Marketing as professional communication |
 | Effective communication skills |
|
The definition of the client target groups |
Customer relationship management |
 | Customer relationship management |
|
Differences of classic marketing vs social media strategy |
 | Differences of classic marketing vs social media strategy |
|
Click all 6 green buttons!
CRM has the goal of improving business relationships with customers, assisting in customer retention and driving sales growth.
CRM systems are designed to compile information on customers across different channels - or points of contact between the customer and the company - which could include the company’s website, telephone, live chat, direct mail, marketing materials and social media. CRM systems can also give customer-facing staff detailed information on customers’ personal information, purchase history, buying preferences and concerns.
Customer relationship management (CRM) is a term that refers to practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle.