This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Differences of classic marketing vs social media strategy
Differences of classic marketing vs social media strategy
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Communication itself is the heart of marketing and this is its framework:
Determine the target audience
Set ommunication objectives
Develop a message
Pick channels of communication
Determine the frequency
Operate within budget
Effective communication skills are critical for those seeking success in public relations or marketing. Those professionals specialize in one or two skills but continue to seek out education, training and experience to improve those areas where they are less confident.