This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
© 2018 UCIMU, AFOL, Milano, Italy | Nachwuchsstiftung Maschinenbau gGmbH, Bielefeld, Germany
 | |
 | How to use this learning unit |
|
 | |
 | |
Marketing as professional communication |
 | Effective communication skills |
|
The definition of the client target groups |
Customer relationship management |
 | Customer relationship management |
|
Differences of classic marketing vs social media strategy |
 | Differences of classic marketing vs social media strategy |
|
Which one is better? Neither, at least by itself. The challenge is to combine both. In relation to the marketing aspects, scheduling and direction of communication, companies should have their objectives very clear prior to deciding which strategy to choose.
Both types of marketing are used to communicate with consumers, including informing them about a new product or service or promoting an event. Classic marketing refers to companies using a more traditional approach, such as advertising campaigns in television or radio. In social media marketing the intent is the same, but the communication channels are different.
Verbal Communication has different applications due to the contest. In workplace we can consider some main guidelines about the use of the voice and the collection of feedback.
Click on the image symbol below the picture!