This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
© 2018 UCIMU, AFOL, Milano, Italy | Nachwuchsstiftung Maschinenbau gGmbH, Bielefeld, Germany
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Marketing as professional communication |
 | Effective communication skills |
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The definition of the client target groups |
Customer relationship management |
 | Customer relationship management |
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Differences of classic marketing vs social media strategy |
 | Differences of classic marketing vs social media strategy |
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Marketing research is the function that links the consumer, customer, and public to the marketer through information - information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the information required to address these issues, designs the method for collecting information, manages and implements the data collection process, analyzes the results, and communicates the findings and their implications.
The 4 Pillars of marketing are:
- identification, selection and development of a product,
- determination of its price,
- selection of a distribution channel to reach the customers,
and
- development and implementation of a promotional strategy.
In this learning unit you will approach specific definitions and evolution strategies for an efficient marketing approach.
Marketing is the management process through which goods/services move from concept to the customer. Is creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society.