This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
© 2018 UCIMU, AFOL, Milano, Italy | Nachwuchsstiftung Maschinenbau gGmbH, Bielefeld, Germany
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 | How to use this learning unit |
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 | The communication process |
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Effective written communication |
 | Four pillars for written communication |
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 | Use of a proper structure |
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Effective verbal communicaton |
 | Important factor of verbal communication |
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 | Process of effective verbal communication |
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Effective non-verbal communications |
 | "It's impossible not to communicate" |
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 | Important factor of verbal communication |
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 | Different types of non-verbal communication |
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Effective phone / skype communication |
 | Elements of phone communicaton |
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 | 11 tips for effective communication through Skype |
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 | 6 rules of effective public speaking |
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Digital skills for communicaton |
 | The most important digital skills |
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Client-orientated communication |
 | Create a customer-oriented culture |
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Since Communication is known as a crucial entrepreneurial skill, this Learning Unit aims at highlighting the main goals of effective communication that include creating a common perception, changing behaviors and acquiring information. Relationships cannot thrive without open communication, and the same goes for businesses both large and small.
The quality of a business’s internal communication often says a lot about the company itself. Moreover, the customer-oriented approach tells the market how a company matches its customer’s needs efficiently. Communication skills can be found every time someone speaks about “soft skills” like leadership, problem solving, negotiation, team building and so on. Communication skills are also at the heart of marketing strategies, when a company applies a customer-oriented approach.
This learning unit will introduce the learner to the basis of effective communication and its application at work.
Communication is the process of sharing information, thoughts and feelings between people through speaking, writing or body language. Effective communication aims to generate a message that is received and understood correctly.